💡Brand Assets
Branding resources https://www.bitusd.finance
Welcome to the Bit Protocol Brand Assets page. Here you'll find official logos, icons, and usage guidelines to help you represent BitUSD and the Bit Protocol accurately and consistently. Whether you're building integrations, writing about the protocol, or designing visuals, these assets ensure your materials align with our brand identity. Please follow the usage rules outlined below to maintain clarity and coherence across all platforms.
🎨 Brand Colors
Primary
#00D7CA
Primary Light
#CFF9F7
Primary Vibrant
#2FFFF2
Secondary
#011B19
Bit gradient
#00D7CA → #08726B
Bit Protocol Brand
BitUSD Brand
BitUSD symbol
BitGov symbol
Download all brand assets (.svg and .png formats)
File format guide
SVGs (Scalable Vector Graphics) can be scaled up or down in size without any loss of detail. Often used for logos, icons and vector based illustrations.
When to use:
Websites/Apps - ensure branding looks perfect on all screens
Illustrations - small file sizes and easily editable
Animation - SVGs can be animated
PNGs (Portable Network Graphics) are raster based images. PNGs can be saved at as hi-res images but increasing the size of a PNG will reduce the overall quality of the image. A benefit of using PNGs (instead of JPGs) is that they support transparent and semi-transparent backgrounds.
When to use:
When a SVG cannot be uploaded eg. on 3rd party apps
Typography
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