Brand Assets

Branding resources https://www.bitusd.finance

Welcome to the Bit Protocol Brand Assets page. Here you'll find official logos, icons, and usage guidelines to help you represent BitUSD and the Bit Protocol accurately and consistently. Whether you're building integrations, writing about the protocol, or designing visuals, these assets ensure your materials align with our brand identity. Please follow the usage rules outlined below to maintain clarity and coherence across all platforms.

🎨 Brand Colors

Primary

#00D7CA

Primary Light

#CFF9F7

Primary Vibrant

#2FFFF2

Secondary

#011B19

Bit gradient

#00D7CA → #08726B

Bit Protocol Brand

BitUSD Brand

BitUSD symbol

BitUSD Symbol (.PNG)

BitUSD Symbol (.SVG)

BitGov symbol

BitGov Symbol (.PNG)

BitGov Symbol (.SVG)

Download all brand assets (.svg and .png formats)

Bit Protocol - Brand Assets.zipGoogle Docs

File format guide

SVG

SVGs (Scalable Vector Graphics) can be scaled up or down in size without any loss of detail. Often used for logos, icons and vector based illustrations.

When to use:

• Websites/Apps - ensure branding looks perfect on all screens

• Illustrations - small file sizes and easily editable

• Animation - SVGs can be animated

PNG

PNGs (Portable Network Graphics) are raster based images. PNGs can be saved at as hi-res images but increasing the size of a PNG will reduce the overall quality of the image. A benefit of using PNGs (instead of JPGs) is that they support transparent and semi-transparent backgrounds.

When to use:

• When a SVG cannot be uploaded eg. on 3rd party apps

Typography

DM Sans

GitHub - googlefonts/dm-fonts: DM Sans, DM SerifGitHub

Google Fonts: DM SansGoogle Fonts